Ben And Jerry' S Open Air Cinema Jobs
"I think Ben & Jerry's was a tipping point for Unilever - they learned a lot from the culture and learned that it made business sense, " says Paula Widdowson, former head of social responsibility at Northern Foods who is now a consultant on the subject. "It was the tipping point, but they were already going in that direction, and now they have a fantastic sustainability statement - they've realised it's the next battleground. " Jerry Greenfield is more modest about the effect his ice cream business had on its giant owners. "I don't know that I would say that Ben & Jerry's is a big influence on Unilever - Ben & Jerry's is like a flea on the back of this giant thing, " he says. 'Lip service' It is hard to distinguish any effect that the acquisition may have had from the way that the whole of the business world has gone over the past dozen years. "Most big companies are either looking at it or doing it, " says Paula Widdowson, adding that the first areas looked at by companies are energy, waste and packaging because those tend to be the easiest ways to save money.
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Revalued Credit... David Gelles/The New York Times Big food companies have an endless appetite for smaller brands that make local, organic and socially responsible products. Over the years, Danone acquired Stonyfield Farm yogurt, General Mills bought Annie's Homegrown and Campbell Soup swallowed up Plum Organics. Each time such a deal is announced, fans of the target company ask whether its cherished products will be safe under the new owner, or if the integrity will disappear in the belly of the beast. There is reason for concern. Starbucks acquired La Boulange, a San Francisco bakery chain that made healthful organic breads, in 2012. This year Starbucks announced it was shutting down the bakeries but keeping the brand name alive. And before it became a case study on how such marriages can succeed, Unilever's takeover of Ben & Jerry's got off to a rocky start. Ben Cohen and Jerry Greenfield founded their gourmet ice creamery in 1978 and were pushing the boundaries of conventional business from the beginning.
The company has also supported marriage equality and provided full benefits to domestic partners for more than 35 years. "We offer a unique proposition here, " says people mission manager Jane Bowman Goetschius. "You come in pursuing a career and you get to help change the world. " Bowman Goetschius talks to about what it takes to join this tight-knit team. What's the company culture like? We're a mix of fun and playfulness and a lot of hard work. What surprises people when they first come here is that they see a slide in the lobby and maybe assume our work culture is relaxed too. We are a business that is doubling in size and venturing into global markets. There are a lot of long hours, and everyone is expected to work well together but also work in an entrepreneurial fashion. What qualities do you look for in every candidate? I look for the ability to learn. I want to hear about mistakes and find out what they've gained from them. What risks have they taken that have made them better at what they do?
I would expect that they know a little bit about the legacy of Ben & Jerry's and our social mission. I hope they know we are folded into Unilever and understand the corporate structure. I would expect them to know that we are a B Corp, which means that we are equally focused on benefitting society as we are on growing the business. How do you recruit new candidates? We post job openings — and a nifty interview process chart — on our website, but all résumés and applications are processed through Unilever. We also post openings on LinkedIn and through our B Corp network, Vermont Business for Social Responsibility. We do look at candidates from across the nation, but I would say by and large the majority of our candidates come from the Northeast. I think that has a lot to do with the lifestyle and the weather associated with living in Vermont. You need to enjoy winter. Do you recruit on college campuses? Most of our jobs require a few years of experience so we haven't been active on campuses yet.